Known as a lead magnet, the gift should be tied to the value your company offers.
Develop and market a lead magnet like any other product or service.
Insider spoke with small-business owners about what they'd learned about making a lead magnet successful.
When brainstorming ideas for lead magnets, Louise considers what made her opt in to other companies' lead magnets.
Lead magnets can also be an effective tool for segmenting and reengaging existing email subscribers, Louise said.
Persons:
SBOs, Jenn Robbins, Ashley Louise, Louise, they'd, Robbins, what's, they're
Organizations:
Small, Service, Google
Locations:
Wall, Silicon